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MARKET OPPORTUNITY

 

It is estimated that domestic market consumption alone of these herbs is approximately 200 tons/annum, while only 60 tons are produced indigenously. A bulk of these herbs (188 tons) is used for culinary purposes and about 12 tons for medicinal and cosmetic preparations.





 

INTERNATIONAL PRICES


 

There was an export floor price under the vanilla marketing agreement among the major suppliers from Madagascar, Comoro and Reunion (the Bourbon countries) and major American and European Importers. As per this agreement, the price of vanilla was kept at US$ 74 per kg for the period from March 1990 to February 1991. This price was only US $72 per kg previously. The price was revised upward later and in 1992 it was US $82 per kg.

 
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